In its October issue, ‘The Economist’ includes an article about the ‘cloud wars’. It tries to analyze the position of the biggest IT players in the Cloud field (the services they offer, possible concerns about privacy, strategies in the mobile handset arena, etc.), their strengths and weaknesses. Not surprisingly, it devotes special attention to MicroSoft, IBM, Apple and Google.
Their description of the topic and the present state of things will seem pretty superficial to those that are already familiar with cloud computing. However, there are two things to note about this article:
- If some topic is in ‘The Economist’ front page, as this article is, you can be pretty sure they consider it a very serious issue. So it seems more and more clear that cloud computing is not only a fashionable term, it is a trend that will radically change the way that IT is provided and consumed.
- Not European company is regarded at all as a prominent player in cloud computing.Moreover, “the company or companies that dominate will be American”.
Regarding the second point, we do not agree… that much. It is true that American companies are far ahead and European firms must react quickly so they are not left behind. But some European groups are already creating innovative contributions to the cloud world. EU FP7 RESERVOIR, OpenNebula and others are very interesting research initiatives that address important issues and bring solutions not offered yet by any company. Also, Spotify, the free online music service, is one of the most well-known cloud services known today, and threatens the position of applications such as iTunes. Let’s only hope that next time ‘The Economist’ does not dismiss that quickly to their European neighbors (as they so often do
) when they talk about cloud computing.

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