Juan José Hierro, CTO on Software Technologies, presented Telefónica’s vision on Cloud Technologies at the Grids, Clouds and Service Infrastructures” workshop organized by ETSI and OGF-Europe at Sophia Antipolis on last 2-3 December 2009.
In his speech, Juan José Hierro presented the vision on the evolution of cloud technologies focused in three axis:
- ICT infrastructure provisioning for hosted applications. First available Cloud Services such as Amazon or Google already allow easy auto-provisioning of ICT resources for application developers in a pay-per-use model. But It still remains a long way until application providers will not have to have specialized knowledge on execution environments administration or until convergent computing and networking that will help to commit desired SLAs.
- Transformation of Cloud into an ecosystem for developing business opportunities. Clouds tend to add a “marketplace” that will allow customers to search, select and consume applications, supporting a number of business models: pay-per-use, revenue share or advertisement based. Clouds will also support th econcept of “Mashup as a Service” that will allow end users selecting “parts” of each application, and then, combining them with other applications parts and/or telecommunications services.
- Clouds becoming a more complex programming environments, adding standard API (Application Programming Interfaces) specialized, for example, in the user context-aware access or the use of telecommunications (SMS/MMS submission, device localization, etc.).
Telefónica I+D is actively participating in leading Cloud R&D projects: RESERVOIR (FP7) and NUBA (Spanish Plan Avanz@) for evolution of hosting, 4WARD (FP7) and IRMOS (FP7) for network virtualization and QoS, and EzWeb (Plan Avanz@) for “Mashup as a Service” concepts.
The presentation slides are available here.

